Pay Per Call Spy Tool
Doing research outside the offers description is key. understanding your audience is important.
Focus on a couple verticals. Don't spread yourself too thin.
Ad Preview Tool
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How To Use The Google AdWords Ad Preview Tool
https://www.youtube.com/watch?v=b0sc3HPlhis - Bing Ad Preview and Diagnostics Tool
https://advertise.bingads.microsoft.com/en-us/solutions/tools/ad-preview-tool
The Ad Preview and Diagnostics Tool lets you easily confirm that your search ads are showing up correctly on Bing through Bing Ads.
Don’t spend time entering your keywords on Bing to see if your ad is live, or worry about adding irrelevant impressions or clicks to your ad — simply examine it while managing your campaigns with this handy tool.
Keyword Spy Tool
Keyword Spy Tool:
- iSpionage.com
- Spyfu.com
- semrush.com
Pro Tips: Search Volumes and Finding Low CPC Keywords
Users that navigate through SEMrush usually ask the question of how we compile the information we have in our system. This question could arise from not seeing a matching search volume of a keyword you found through Google or from determining the proper keywords to target in your SEO or PPC campaigns. So how do we get the results that we provide you?
https://www.semrush.com/blog/pro-tips-search-volumes-and-finding-low-cpc-keywords/
Eight steps for an advanced PPC competitor analysis
What is your unique value? How do you separate yourself from the competition?
I’m not asking what you came up with in a marketing meeting, but what really makes you better than the competition from your customer’s perspective?
The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting harder and harder to differentiate yourself.
You’re bidding on your brand terms and core keywords, but so are your top competitors. Often this leads to a bidding war, which we all know means higher CPC prices.
More Detail in: https://searchenginewatch.com/sew/how-to/2434088/eight-steps-for-an-advanced-ppc-competitor-analysis