AdWords Scripts
I believe that Scripts are one of the most powerful features AdWords has introduced in the past few years, but judging by how infrequently Google’s announcements related to Scripts are shared on social media, it hasn’t yet gone mainstream in the PPC community. That’s why I’ll share some of my thinking on Scripts here today and in future posts.
Code Is The Language Of The Future – Learn It!
I have an 18-month-old son and we’re already teaching him French and German but what I really wish I could teach him is to code because I think code is the language of the future. Okay, technically code is not a language (PHP, JavaScript, Python, etc are) but my point is that I think understanding how to communicate with computers and engineers is becoming a more critical life skill to have these days.
Even if you never learn the language of AdWords Scripts (Google AppScript), it would still be tremendously helpful for any marketer to be able to explain to a developer what they’d like a script to do. At a minimum, we should all learn how to write pseudocode which doesn’t use the syntax of the programming language but which does explain the flow of the script. It’s much easier for a programmer to take pseudocode and turn it into code the system can understand than to send some vague requirements that are usually not specific enough to turn into a useful piece of code.
http://www.ppchero.com/getting-started-with-adwords-scripts/
AdWords Automation with Scripts Video https://plus.google.com/events/cf2qcev3bk440krjpc4mu3gring?e=-RedirectToSandbox&deb=oz:3:all
Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks.
Even if you’re just beginning to dip your toes into the waters, there are some fantastic free AdWords scripts out there that any account manager can copy/paste, tweak slightly, and start using in their accounts right away, without any coding experience!
http://www.wordstream.com/blog/ws/2016/04/18/adwords-scripts