RingPool
RingPools allow publishers and advertisers to track online sources that are driving phone calls by allocating dynamic phone numbers, (local or toll-free), to each source of traffic. Traffic sources can include keywords, keyword IDs, referring domains and more. Attributing these web traffic sources to phone calls allows for variables to be captured and passed back to the campaign's analytics.
RingPools work by allocating a promo number to an online event, such as a click. When the promo number is allocated, parameters associated with the online event, such as gclid, ClickID, and SubID, associated with the promo number, and made available through reporting when the number is called. RingPools can also capture first-party cookie values from web pages.
Advanced Pay Per Call Tracking - RingPools