Search Marketing Text Ads
What Is a Search Ad?
First things first: What does a search ad look like?
Search ads are ads that appear when a potential customer searches for your product (or related item) in a search engine. They are small snippets of text that sit right above or below the top-ranked results. If you've ever searched for something on Google, you've likely seen a search ad.
A typical search ad contains a heading, a link, and a short description of the offer the company is making:
Headline: This is an eye-catching title that describes your company or product and uses your chosen keywords. Display URL: This is the URL that you'd like the ad to link to. It's always a great idea to click and make sure the URL is live and working properly. Ad Copy: Time to get creative! The copy of the ad is what will make your brand stand out. This is a good place to put the description of your offer.
12 Tips for Writing Clickable Search Ad Copy => http://blog.hubspot.com/marketing/search-ad-copy
3-Minute Video Course
Learn how to get people to call your business by writing great ads. Watch this 3-minute video: https://goo.gl/PG0TnA
3-minute video on how to tailor your text ads for mobile searches. View it here: https://goo.gl/7kOAtt
CREATING MOBILE- PREFERRED PAID SEARCH ADS
Mobile isn’t just the future of search – it’s the present. You can’t afford to ignore mobile users, and the rst step to targeting them effectively is creating mobile- preferred search ads.
To get the best return on your mobile paid search spend, don’t simply run your existing desktop-focused ads on smartphones and mobile devices. Create mobile-preferred ads that are optimized for mobile users and the mobile search experience.
Here are some tips to consider for getting the best return on your mobile- preferred paid search ads:
Personalization
Customers have spent more money by telephone than online, in part because the interactions they have with businesses are so personal. People like to talking to people, and they feel more comfortable making large purchases with the reassurance of an actual salesperson who has experience with the product or service being discussed.
■ Use ad language to incentivize a call: Since the only conversion is a call from SERPs, write your ad text accordingly. Tailor ad text with “speak to a specialist now” and “call 24/7” to incentivize a call.
3-minute video on how to tailor your text ads for mobile searches. View it here: https://goo.gl/7kOAtt
Adwords Dynamic location insertion:
Geolocation is playing a vital role in pay-per-call campaigns. You know 25% of search queries now take place on mobile devices, and over 50% of those are looking for local results. Now find your customer in local basic and run your campaign with targeted.
Scott now runs a chain of kitchen supply stores throughout the United States. He wants his ads to highlight discounts offered in his stores that people are near. Ad customizers let him offer location-specific information using only one ad. All he needs to do is upload ad customizer data with the details associated with each location. A line from this ad customizer spreadsheet might look like this:
Related links:
Customize ads with real-time updates
http://www.ppchero.com/the-coolest-adwords-feature-you-arent-using/
Pay per call Try these "Call to Action" Examples:
Calls-to-Action
Always remember buttons are more attractive than text. So use the button in your ads in a decent position. Bid your ads localization basic to reach the targeted customers and minimize your cost
One more thing CTR of smartphone user is higher than feature phone users.
Here's a few examples of how you can get users to physically pick up their phone and start dialing:
- "Call Now for an Immediate Quote"
- "Phone Only Deals Available"
- "Save by Calling Today"
- "Simple Over the Phone Approval"
- "No Hassle Over the Phone Consultation"
- "Don't Wait. Get Answers by Calling Now!"
- In a hurry? Call xxx-xxx-xxxx!
- For even faster service, call xxx-xxx-xxxx!
- To place your order, call us toll-free at xxx-xxx-xxxx!
- We're waiting for your call.
- For more details call xxx-xxx-xxxx!
- Please don't hesitate to call us.
- Why not give us a call to find out all the details?
- We'd like to hear from you.
- Call now to talk to an expert!
- Call us today for a free quote/consultation.
- Call now and ask about our buy-one, get one offer!
- You’ve got nothing to lose. Call now!
- To get this free quote/consultation, call now!
- You’re just a call away to get this free offer.
- Call now to find out more!
- Our experts are waiting for your call.
- No obligation over the phone consultation.
- Talk to us! Call now!
9 of The Strongest Words in Marketing:
10 QUICK PAID SEARCH COPY TIPS TO IMPROVE YOUR CLICKTHROUGH RATES http://www.adgooroo.com/10-quick-paid-search-copy-tips-improve-clickthrough-rate/
Google AdWords Ad Extensions
The Ultimate Guide to Google AdWords Ad Extensions ebook Download: http://www.wordstream.com/download/docs/ebook_adwords_ad_extensions.pdf
Google AdWords Ad Extensions Cheat Sheet http://www.wordstream.com/blog/ws/2013/06/03/adwords-ad-extensions-cheat-sheet
How To Set Up Sitelinks In Google AdWords (And See How They Perform) https://www.youtube.com/watch?v=2vgJOm1fLxg